Do I really need a WiFi Analytics Solution?

If you’re on the fence about whether or not a WiFi analytics solution is right for you, this article should help.

We put together a quick set of questions to help you determine if WiFi analytics is right for your business.

Let’s dive in:

Do you need to keep track of WiFi visitation usage just once, or every day over a period of time?

• If the answer is just once, then you don’t need a WiFi analytics system.  Simply login to your wireless router for a small network, or do a one-time scan with free agent software to get the data.
• If the answer is every day or over a period of time, then a WiFi analytics solution is what you’re looking for.

Do you need to differentiate visitation patterns between buildings or different parts of a building?

• If the answer is yes, then a WiFi analytics solution makes sense for you. You can certainly login to each network and get an idea of what is happening at that time. But, for multi-location comparisons, it’s helpful to have all of the data in one place, one format, and collected with similar counting mechanisms.

Do you have a business or government regulation that requires you to count the number of WiFi visitors in your physical building?

• If the answer is yes, then you likely need a WiFi analytics solution. Sometimes the regulations allow for one-time counting, but regulators often want to see visitor numbers over a period of time. This requires an analytics solution.

Does your organization make decisions based on KPIs and metrics when it comes to IT technology or customer usage?

• If the answer is yes, then you might want to consider a WiFi analytics solution to gather the data you need to support those decisions.
• If your organization tends to make gut decisions, then the numeric observations likely won’t help influence those decisions.

Are you trying to keep track of both the number of visitors in a physical space and the visitors on the wifi, or just the visitors to the space?

• If the answer is that you’re trying to gather just the total visitor counts in a physical space, then you likely don’t need a WiFi analytics solution.
• If you’re trying to track both physical visitors and WiFi visitors then a WiFi analytics solution makes sense.
• Finally, if you’re not just trying to check the number of visitors, but trying to know how often or how many times in a month people return to your space, then you can benefit from a WiFi analytics solution.

Are you currently doing manual headcounts of WiFi users or visitors in a physical space?

• If the answer is yes, then you can likely save time and money by implementing a WiFi analytics solution.